Jason Lafer

Athlete Promotion & Event Management


  • Coordination of all phases of marketing events
  • Scout Locations
  • Coordination of Contract to Secure Location
  • Arrange For Vendors
  • Solicitations for Barter / Contributions
  • “Promo Girls” A Friendly, Professional Presence at your Event


  • Chris Michaels Steakhouse/Sports Lounge…Woodbridge NJ
  • The Iron Bar..Morristown NJ
  • The Fox and Hound…Edison NJ
  • Big Shots Sports Bar…Iselin NJ
  • Muscle Maker Grill…Parsippany NJ
  • Dave and Busters
  • The Tilted Kilt
  • Sand Tropez Stores ltd..Seaside Heights NJ
  • Jersey Royalty Clothing..Seaside Heights NJ
  • Intravid.com…California
  • Retro Fitness…Brooklyn NJ
  • Retro Fitness…South Hampton Pa
  • Retro Fitness… Bordentown NJ
  • Retro Fitness…Piscataway NJ
  • Retro Fitness of Florham Park NJ
  • Retro Fitness of Wayne NJ
  • Guerilla Fitness- CrossFit- Montclair
  • Final Round Fitness and Boxing
  • CrossFit- Morristown NJ
  • Print-Tech
  • Linders French Cleaners
  • Next Level Fitness Group
  • Miami mikes sports zone
  • Sharks west bar
  • Retro fitness of Toms River NJ
  • Retro Fitness of Piscataway NJ
  • Retro Fitness of Woodbridge NJ
  • Retro Fitness of. Hills borough NJ
  • Retro Fitness of North Brunswick NJ
  • Retro Fitness of East Windsor NJ
  • Retro Fitness of West Babylon NY
  • Retro Fitness of Glendale NY
  • Retro Fitness of Astoria NY
  • River Rock
  • Eat The Bear Protein
  • Nutrition Zone
  • Nielsen Dodge/ Jeep/Chrysler



  • Team O’Brien
  • AMA Fight Club

Planned and facilitated the following events:

  • Viewing Party with MMA Fighter Mike Massenzia at Big Shots Sports Club – Feb. 4, 2012
  • Viewing Party for MMA Fighter Charlie Brenneman  at Big Shots Sports Club -Jan 14, 2012
  • Meet and Greet with MMA Fighters at the showing of MMa movie Warrior.
  • MMA 140 Viewing Party at Miami Mike’s- 2012
  • Open House Night – Final Round Boxing and Fitness – 2010
  • “Fight Gone Bad” CrossFit Morristown and CrossFit, Buille – 2010
  • “Fight Gone Bad” CrossFit Bernardsville Fitness Fundraiser to benefit Fallen Heroes and Wounded Warriors
  • Crossfit Fundraiser “ Fit to Fight” which benefited Wounded Warriors – 2008

Services Included:

  • Scouted for perfect location
  • Secured the space
  • Arranged for vendors
  • Solicitations for Barter and Contributions
  • Coordinated all phases of the event

Recent Projects:

  • Developed a Marketing Portal for a multiple location fitness affiliation
  • Developed Concept, Created and Implemented signage for CrossFit Morristown and Final Round Boxing
  • Developed a 6 month and 12 month marketing plan for Team O’Brien
  • Reused and Redesigned sponsorship package for A.M.A.  Karate / A.M.A. Fight Club
  • Created a 12 month Marketing Calendar for Final Round Boxing and Fitness
  • Created a Presentation Folder with step sheet inserts for CrossFit Morristown
  • MMA 140 Viewing Party at Miami Mike’s
  • Created Presentation Folder with step sheet inserts Next Level Fitness Group